01Detonante
Salida de Deveron
Acuerdo de venta de activos Nov 2025 — cierre Abril 2026. La cobertura directa al productor en cultivos especiales sale del mercado.
Hecho en México · expandiéndonos a Canadá
La capa de inteligencia para la agricultura de precisión.
Somos una empresa mexicana construyendo tecnología para las industrias agrícolas de México — y nuestra ventaja injusta es digitalizar al sector que las grandes agtech ignoraron. Agricultura de precisión entregada por WhatsApp, la interfaz que los productores ya usan. Validado en Jalisco. Socio piloto confirmado para la expansión a Ontario: White Church Farm — 400+ acres y creciendo.
15–25%
Reducción de costos de insumos
Meta-análisis revisado por pares (MDPI 2025)
400+ ac
Socio piloto confirmado
White Church Farm · Condado de Haldimand · en expansión
$121
Ahorrados por acre
Modelado: monitoreo · insumos · mano de obra · pérdida
$300–600K
No-dilutivo Año 1
NRC-IRAP · CAAIN · NSERC · SR&ED apilados
$750K CAD pre-seed · múltiplo 8–12X de SaaS al exit
Nuestra ventaja injusta
Digitalizamos al sector que las grandes agtech ignoraron.
Somos una empresa mexicana, construyendo primero para las industrias agrícolas de México. Las plataformas existentes envían tableros que asumen que el usuario es un analista con escritorio y título. Nosotros entregamos una decisión por pantalla, en la interfaz que los productores ya usan: WhatsApp, voz, color. La barrera de entrada no es la IA — es alcanzar a los operadores para los que nadie más construye.
Quién
Productores de cultivos especiales que Climate FieldView, Granular, John Deere desatienden — herramientas de analista, no de productor.
Cómo
Mensajes de WhatsApp. Avisos de voz. Tarjetas de color. Una acción por pantalla. Sin app que instalar, sin tablero que aprender.
Por qué ahora
Drones baratos, BVLOS legal, LLMs en español competentes, Deveron + Farmers Edge saliendo. La ventana está abierta.
Por qué ahora · Tres detonantes independientes
El hueco de la capa de inteligencia es real, desatendido y de ventana corta.
02Detonante
Farmers Edge → Corvian
Pivote a B2B completado Dic 2025 con el lanzamiento de la división Corvian. Ya no queda oferta directa al productor.
03Detonante
Transport Canada Fase 2
Reglas BVLOS vigentes desde Nov 2025 — drones medianos (25–150kg) operan sin SFOC por vuelo dentro de zonas autorizadas.
Tras el acuerdo de Deveron Corp (cierre Abril 2026) y el pivote de Farmers Edge a B2B vía Corvian (Diciembre 2025), ningún proveedor integrado atiende al segmento directo-al-productor de cultivos especiales en Ontario. El hueco no es de hardware — es de inteligencia.
Traducción al español pendiente para esta sección · LP6+
Solution · Cerebro AI
The brain that directs the drones.
We don't sell drones. We sell the intelligence that turns raw multispectral and thermal data into one clear decision per acre — color-coded, voice-readable, WhatsApp-deliverable. Priced by the acre, not the farm.
- Action layer
Precision sprays, alerts, reports, feedback loop — color-coded prescriptions only.
- Intelligence layer
Crop health engine, anomaly detection, prescription generator, agronomist-in-the-loop.
- Data layer
Multispectral, thermal, weather, IoT soil probes, voice + SMS inputs.
Field Map · Mockup 1 of 5
Live SVG · auto-scaling stage · drone pulse + animated flight paths · expand for full size
Traducción al español pendiente para esta sección · LP6+
Demo trio · drone → decision → review
From thermal pixel to spray-truck schedule, one card at a time.
Mockup 2 · mobile insight
Insight card
Mobile alert · drone photo · one decision per screen
Mockup 3 · WhatsApp brief
Weekly WhatsApp brief
Spanish voice-readable · te ahorras · one action
Mockup 4 · season report
Season report card
6-month dashboard · neighbour benchmark · renewal CTA
Traducción al español pendiente para esta sección · LP6+
Competitive landscape · post-Deveron vacuum
Six rows. One direct-to-farmer specialty-crop intelligence layer.
Big agtech sells dashboards to broad-acre row crops. Specialty growers (vineyards, tender fruit, greenhouse, agave, avocado) get either nothing or generic tooling. Deveron exiting and Farmers Edge going B2B means the only direct-to-farmer specialty-crop intelligence-layer slot in Ontario is open.
| Player | Status | Per-acre | Crops | Direct-to-farmer | Bundle |
|---|---|---|---|---|---|
Climate FieldView (Bayer) | Active · 250M+ acres, 23 countries | ~$25/ac | Broad-acre row crops | Yes | Software only |
Granular (Traction Ag, since 2022) | Active · sold by Corteva 2022 | ~$15–30/ac | Broad-acre | Yes | Software only |
Deveron Corp | Asset agreement Nov 2025 · closing April 2026 | n/a | Specialty | Yes | Drone services — exiting |
Farmers Edge → Corvian | B2B pivot completed Dec 2025 | n/a | Broad-acre | No (enterprise B2B) | Software |
John Deere Operations Center | Active · equipment-bundled | Bundled | Broad-acre | Locked-in to JD equipment | Equipment-tied |
cultivOS | Launching 2026 · MX foundation, CA expansion | $36–$216 CAD/ac | Specialty crops | Yes — WhatsApp + voice + color cards | Drone services + AI prescriptions + agronomist contractor + bilingual |
Sources: Climate.com (Nov 2024 press release · 250M+ subscribed acres, 23 countries). PRNewswire (Traction Ag acquires Granular, 2022). RealAgriculture (Rock River Lab acquires Deveron Corp assets, Nov 2025). BusinessWire (Farmers Edge launches Corvian enterprise division, Dec 2025).
Traducción al español pendiente para esta sección · LP6+
Dual-market data moat
Year-round revenue. One fleet. A data set big agtech can't replicate from Toronto.
Mexico · October–May
Jalisco avocado, agave, berry. Cerebro trains on semi-arid stress patterns unique to specialty-crop irrigation in drought conditions.
Seasonal transition
Same team. Same hardware. Fleet migrates north as harvest seasons shift. Zero idle inventory — same drones billable in both markets.
Canada · May–October
Ontario tender fruits, vineyards, vegetables. Models refined on Mexico data deploy into new crop contexts. Same playbook, different soil.
Cross-market data compounds
Every flight in Mexico's fields improves Cerebro's models for Ontario crops. Stress signatures translate across climate zones — heat-stress thermal patterns are universal.
Non-overlapping funding stacks
CultivOS Canada Inc. eligible for NRC-IRAP, SR&ED, CAAIN, NSERC. CultivOS México S.A. de C.V. eligible for FODECIJAL, Impulsora. Apply in parallel; max non-dilutive.
Talent + LLM advantage
Spanish-native operators (Víctor + Mexico ag network) + Spanish-fluent LLMs = a reach competitors can't ship from Canadian or US HQs.
Traducción al español pendiente para esta sección · LP6+
Pricing · per acre, per hectare
Priced by the acre. Tiered to the territory.
Mexican market in pesos per hectare. Canadian market in CAD per acre. Same software stack, dual-currency, dual-unit. Subscription annual, billable monthly, refundable on the first 30 days of any new pilot.
| Tier | MX · per hectare/yr | CA · per acre/yr | Includes |
|---|---|---|---|
Básico entry | $1,500 MXN/ha | $36 CAD/ac | NDVI scans · simple dashboard · monthly insight |
Standard core | $2,800 MXN/ha | $72 CAD/ac | + thermal · prescriptions · 2 applications/season |
Premium scale | $4,500 MXN/ha | $144 CAD/ac | + 4 applications · season planning · referral credit |
Empresarial enterprise | $6,500 MXN/ha | $216 CAD/ac | + unlimited applications · ~80 hrs on-demand agronomist (contractor pool) |
Blended Canada ARPU
$113/ac/yr
50/30/20 mix Standard/Premium/Empresarial · 250 ac avg specialty-crop customer
CAC target
≤ $400 / customer
Founding-100 trade-show conversion · drops to $250 by Y2 via referral compounding
Payback
< 6 months
Standard tier subscription pays back in <6 months on input savings alone, before yield delta
White Church Farm pilot · modeled
$121/ac saved on inputs · +15% yield = ~$102K/yr modeled impact on a 400-ac farm.
Conventional cost / ac
$357
CultivOS-managed / ac
$236
Saved / ac
$121
Standard subscription / ac
$72
Sources: OMAFRA Publication 60 Field Crop Budgets 2025, Organic Council of Ontario COP Model 2020, OPACA Custom Rate Survey 2024, MDPI Sustainability 2025 meta-analysis (85 studies, 1,472 farm observations).
Traducción al español pendiente para esta sección · LP6+
Launch plan · Southwestern Ontario
Trade-show first. Acreage radius from Hamilton.
$110K marketing budget Y1 — 10× the prior plan. Pharma-style: aggressive because payback runs under six months on Standard. We measure traction in acres under management, not farm logos. Founding-100 buys density and case studies that shorten Y2 sales cycles.
- Phase 1 · Months 1–650-mile radius
Niagara · Hamilton-Wentworth · Haldimand · Brant. Outdoor Farm Show launch (Sept 2026), founding-100 promo $48/ac/yr locked 3 yrs.
- Phase 2 · Months 7–12100-mile radius
Norfolk · Oxford · KW corridor · GTA fringe. Royal Winter Fair, Ontario Fruit & Vegetable Convention. Direct mail v2 + referral compounding.
- Phase 3 · Year 2150-mile radius
Holland Marsh · Leamington greenhouse cluster · western Ontario. National exposure via FCC AgriTrade. Community ambassador program kicks in.
Launch plan diagram · Mockup 5 of 5
30 territory contacts → 8 demos → 4 paid pilots = 1,000 ac under management → 6,250 ac by Y1 close
Traducción al español pendiente para esta sección · LP6+
Investment story · pre-seed
$750K CAD pre-seed. 8–12X SaaS multiple at exit.
Covers Y1 + Y2 burn after $300–400K of stacked non-dilutive lands. Lands us at $862K ARR — Series A trigger from a position of strength. Investor return: 15–20× across 4–5 years post Series A dilution.
First 20 yards · what $750K buys in Y1
- CultivOS México S.A. de C.V. operational + FODECIJAL/Impulsora landed
- CultivOS Canada Inc. incorporated + NRC-IRAP secured
- Cerebro v1 in-field with farmers (not architecture-only)
- 4 paid Ontario pilots → 25 paying customers by Y1 close
- Outdoor Farm Show launch (Sept 2026) + Founding-100 program live
- ARR run-rate: $145K → trajectory to $862K Y2
Use of funds
- 45%Personnel — 3 founders + agronomist contractor (18 mo)
- 25%Sales & marketing — 10× prior plan, trade shows, direct, field days
- 17%Hardware — drone fleet (substantially offset by FODECIJAL match)
- 8%Legal · incorporation · RPAS certs
- 5%Pilot operations · field travel · insurance
5-year ARR projection · CA + MX combinedExit thesis: $80M–$180M @ 8–12× ARR
| Year | Canada | Mexico | ARR (CAD) |
|---|---|---|---|
| Y1 | 1,000 ac · 4 customers | 5 farms · 125 ha | $145K |
| Y2 | 6,250 ac · 25 customers | 25 farms · 625 ha | $862K |
| Y3 | 20,000 ac · 80 customers | 60 farms · 1,500 ha | $2.64M |
| Y4 | 45,000 ac · 180 customers | 100 farms · 2,500 ha | $5.71M |
| Y5 | 80,000 ac · 320 customers | 160 farms · 4,000 ha | $10–15M |
Non-dilutive funding stack · target $300–600K Year 1
- 🇲🇽 FODECIJAL 2026 (Modalidad C)up to $2.5M MXN · TRL 3→4 · final May 14
- 🇲🇽 Impulsora de Innovaciónup to $6M MXN seed co-investment · Sept window
- 🇨🇦 NRC-IRAPup to $500K (subject to ITA verification) · clean tech stream
- 🇨🇦 CAAIN Smart Farmsup to $3M / project · $9M pool · 4 deadlines through Oct 2026
- 🇨🇦 NSERC Alliance2:1 matching · rolling intake · requires university PI
- 🇨🇦 SR&ED35%+ refundable · enhanced cap raised $3M → $6M (Budget 2025)
Three pillars · open-ended askTalk to us — hola@cultivosagro.com
Strategic capital · academic partners · business mentors.
Strategic capital
$750K CAD pre-seed on $3M pre-money. SAFE or priced. 18-mo runway through Series A trigger.
Academic partners
Confirmed: ITESO (Guadalajara) and PLAi (GDL university dept). UWaterloo via CTO Mubeen Zulfiqar (alumni). NSERC Alliance unlocks once a Canadian university Principal Investigator (PI) signs on — open to McMaster, Guelph, Waterloo and others.
Business mentors
Operators who've scaled agtech / vertical SaaS / dual-market ventures from pre-revenue to Series A and beyond.
Traducción al español pendiente para esta sección · LP6+
Team · founders
Three founders. Two countries. One bilingual operating system.
CEO & Product
Sebastián Sánchez García
Hamilton, ON · dual citizen MX / CA PR
- 16 years in food production — field operations to commercial kitchen systems
- UX-first farmer technology · operational workflow depth · adoption-barrier instinct
- Connects agricultural reality to product clarity
CTO
Mubeen Zulfiqar
Toronto, ON
- MMath Computer Science · University of Waterloo (Buhr Programming Languages group)
- 7 publications · Boutaba networking group · CNSM 2019 Best Paper Award
- Director, DevGate Canada · ships infrastructure systems prototype to production
Director, Mexico Operations
Víctor Hernández Quintana
Guadalajara, MX
- Former CONAGUA infrastructure builder · public-sector execution track record
- Operates 5-state agricultural logistics network across western Mexico
- Pursuing AFAC RPAS pilot certification · grounds Mexican field ops in local relationships
Pilot partner locked: White Church Farm · Haldimand County, ON · 400+ acres expanding · 5-year farmer relationship via Seb. ITESO partnership in development. CultivOS México S.A. de C.V. incorporation in progress.
Hablemos
Hecho en México. Listos para inversionistas, socios académicos y mentores.
30 minutos. Te mostramos los pilotos, los números y los huecos donde tu experiencia mueve más la aguja.