01Trigger
Deveron exit
Asset purchase agreement Nov 2025 — closed April 2026. Direct-to-farmer specialty-crop coverage from this player has wound down.
Hecho en México · scaling to Canada
The intelligence layer for precision agriculture.
Mexican company digitizing the farmers big agtech wrote off. Drone + AI farm intelligence delivered through the interface each farmer actually uses — WhatsApp in Mexico, dashboard in Canada. Pre-release · Jalisco fieldwork via ITESO partnership (HAU agroecological garden + PAP students) · Ontario anchor pilot confirmed at White Church Farm, 400+ acres.
15–25%
Input cost reduction
Reported by MDPI 2025 meta-analysis (85 studies); cultivOS pilot impact to be measured
400+ ac
Anchor pilot confirmed
White Church Farm · verbal commitment from farm manager · 5-yr advisor relationship with the Montours family
$80–120
Per-acre target (modeled)
OMAFRA · OPACA · MDPI 2025 — to be measured in Y1 pilot
$300–600K
Y1 non-dilutive target
FODECIJAL · IRAP · CAAIN · NSERC grant applications in motion · SR&ED tax-credit eligibility on Canadian R&D spend
Who we build for
The farmers big agtech wrote off.
Big agtech ships dashboards for desk analysts. We ship one decision per screen — through whichever interface each farmer actually uses — for the operators no one else builds for.
Who
Specialty-crop farmers underserved by Climate FieldView, Granular, John Deere — analysts' tools, not farmers' tools.
How
One action per screen. Voice prompts and color cards where literacy and screen-comfort vary (Mexico smallholders via WhatsApp). Dashboard and email where they don't (Canadian commercial). Channel adapts; the decision-clarity does not.
Why now
Drones cheap, BVLOS legal, Spanish LLMs fluent, Deveron + Farmers Edge exiting. The window is open.
Why now · Three independent triggers
The intelligence-layer gap is real, unserved, and time-bounded.
02Trigger
Farmers Edge → Corvian
Multi-year B2B pivot completed Dec 2025 with the Corvian enterprise division launch. Their direct-to-farmer specialty-crop offering has been retired.
03Trigger
Transport Canada Phase 2
BVLOS rules effective Nov 2025 — medium drones (25–150kg) operate without per-flight SFOC inside compliant zones.
Deveron wound down (April 2026), Farmers Edge pivoted B2B (Dec 2025). On both sides of the border, the direct-to-farmer specialty-crop intelligence layer is thinly served.
The problem · three failure modes
The gap isn't data. It's decisions.
01
Manual scouting costs
Walking fields by hand takes 4–6 labor hours per 100 acres per visit. At $25–35/hr, scouting alone runs $5,000–$12,000 per season on a 400-acre specialty farm — before a single spray decision is made.
02
Images without decisions
Existing platforms deliver drone imagery as raw files or colored maps. The farmer still has to interpret the data, hire an agronomist, and translate that into a spray schedule. The gap between pixel and action is never bridged.
03
Blanket-spray waste
Without zone-level intelligence, growers treat whole fields when only 15–30% show stress. Blanket applications waste inputs, increase chemical load, and compress margins — often erasing the ROI of any technology investment.
Solution · Cerebro AI
The brain that directs the drones.
We don't sell drones. We sell the intelligence that turns multispectral and thermal data into one decision per acre — color-coded, voice-ready, delivered through the channel that fits each market (WhatsApp in Mexico, dashboard in Canada). Per acre, not per farm.
- Action layer
Precision sprays, alerts, reports, feedback loop — color-coded prescriptions only.
- Intelligence layer
Crop health engine, anomaly detection, prescription generator, agronomist-in-the-loop.
- Data layer
Multispectral, thermal, weather, IoT soil probes, voice + SMS inputs.
Field Map · Mockup 1 of 5
Live SVG · auto-scaling stage · drone pulse + animated flight paths · expand for full size
Demo trio · drone → decision → review
From thermal pixel to spray-truck schedule, one card at a time.
Mockup 2 · mobile insight
Insight card
Mobile alert · drone photo · one decision per screen
Mockup 3 · WhatsApp brief
Weekly WhatsApp brief
Spanish voice-readable · te ahorras · one action
Mockup 4 · season report
Season report card
6-month dashboard · neighbour benchmark · renewal CTA
Mexico foundation · Jalisco first
Our roots are our moat.
$217B MXN agropecuario GDP in Jalisco (UDG). Limited precision-ag adoption among small producers (INEGI ENA 2019). We are on the ground — partnership confirmed, incorporation in progress, pilots in motion.
$217B MXN
Jalisco agropecuario GDP
UDG citation · primary addressable market
Limited adoption
Precision ag on small farms
INEGI ENA 2019 · the underserved majority
ITESO partnership · three working tracks
01
HAU Agroecological Garden
Hardware and sensor integration in ITESO's on-campus agroecological garden — controlled environment, real crop data, iterative testing under the direction of the agroecology team.
02
PAP "Vida digital"
Professional Action Project — drone flights, NDVI mapping, and field data pipelines built alongside ITESO agricultural engineering students. Coordinated with Luis Luque (drone lab).
03
LINK Open Innovation Office
ITESO's industry-university bridge. Coordinated with Juan José Solórzano (CEGINT). Channels practitioner feedback into curriculum and connects us to Jalisco's ag industry network.
Academic sponsor: Mtro. Carlos Alberto Fernández Guillot, Coordinator, Unidad Académica Básica Ciencia de los Servicios.
Legal entityCultivOS México S.A. de C.V.
Incorporation in progress · Notaría Pública No. 62, GuadalajaraDomicilio: Río Pánuco #1534, Colonia Atlas, Sector ReformaCompetitive landscape · post-Deveron vacuum
Six rows. One direct-to-farmer specialty-crop intelligence layer.
Big agtech sells dashboards to broad-acre row crops. Specialty growers (vineyards, tender fruit, greenhouse, agave, avocado) get either nothing or generic tooling. Deveron winding down and Farmers Edge going B2B leaves a credible direct-to-farmer specialty-crop intelligence-layer gap in Ontario — few scaled options remain.
| Player | Status | Per-acre | Crops | Direct-to-farmer | Bundle |
|---|---|---|---|---|---|
Climate FieldView (Bayer) | Active · 250M+ acres, 23 countries | ~$25/ac | Broad-acre row crops | Yes | Software only |
Granular (Traction Ag, since 2022) | Active · sold by Corteva 2022 | ~$15–30/ac | Broad-acre | Yes | Software only |
Deveron Corp | Asset sale closed April 2026 | n/a | Specialty | Yes | Drone services — exiting |
Farmers Edge → Corvian | B2B pivot completed Dec 2025 | n/a | Broad-acre | No (enterprise B2B) | Software |
John Deere Operations Center | Active · equipment-bundled | Bundled | Broad-acre | Locked-in to JD equipment | Equipment-tied |
cultivOS | Launching 2026 · MX foundation, CA expansion | $36–$216 CAD/ac | Specialty crops | Yes — channel by market (WhatsApp / dashboard) | Drone services + AI prescriptions + agronomist contractor + bilingual |
Sources: Climate.com (Nov 2024 press release · 250M+ subscribed acres, 23 countries). PRNewswire (Traction Ag acquires Granular, 2022). RealAgriculture (Rock River Lab acquires Deveron Corp assets, Nov 2025). BusinessWire (Farmers Edge launches Corvian enterprise division, Dec 2025).
What protects us · honest version
Three things compound in our favour.
Conversion is the first risk. Defensibility matters only if field adoption proves out. Once farmers are won, they're loyal — but the work to win them is the gating step. Three things compound in our favour as we earn that ground.
Bilingual training data
A two-market, Spanish-and-English corpus of crop imagery, agronomist judgments, and farmer voice notes. Not replicable from a desk in Toronto or San Francisco. Initial corpus to begin through ITESO work and Y1 pilots.
Brand and trademark
Trademark applications for cultivOS and Cerebro to be filed at IMPI (Mexico) and CIPO (Canada) at pre-seed close. Brand recognition will compound as farms sign on.
Proprietary stack
Core application is proprietary and internal-only. OSS dependencies managed under compliance review. Pricing, distribution, and licensing under our sole control.
Dual-market data moat
Year-round revenue. One fleet. A data set hard for big agtech to replicate quickly from Toronto.
Mexico · October–May
Jalisco avocado, agave, berry. Cerebro trains on semi-arid stress in drought-zone specialty crops.
Seasonal transition
Same team, same hardware. Fleet migrates north — designed to minimize idle time.
Canada · May–October
Ontario tender fruit, vineyards, vegetables. Mexico-trained models deploy into new terrain.
Cross-market data compounds
Shared NDVI + thermal pipeline, agronomist-in-the-loop, alerting, and farmer-comms infrastructure. The plumbing reuses across markets; crop-specific models are trained per region. Avocado semi-arid ≠ Ontario tender fruit — we don't translate signatures, we translate the system.
Non-overlapping funding stacks
Two entities, two non-dilutive stacks. NRC-IRAP, CAAIN, NSERC grants + SR&ED tax credit (Canada) — FODECIJAL, Impulsora grants (Mexico). Pursued in parallel.
Spanish-native operations
A Spanish-native team building in Spanish first means farmer trust, field nuance, and product fit that doesn't translate from a US- or Canada-led roadmap.
Pricing · per acre, per hectare
Priced by the acre. Tiered to the territory.
Mexico in MXN/ha. Canada in CAD/ac. Same stack, dual-currency. Proposed terms: annual contract, monthly billing, 30-day refund.
| Tier | MX · per hectare/yr | CA · per acre/yr | Includes |
|---|---|---|---|
Básico entry | $1,500 MXN/ha | $36 CAD/ac | NDVI scans · simple dashboard · monthly insight |
Standard core | $2,800 MXN/ha | $72 CAD/ac | + thermal · prescriptions · 2 applications/season |
Premium scale | $4,500 MXN/ha | $144 CAD/ac | + 4 applications · season planning · referral credit |
Empresarial enterprise | $6,500 MXN/ha | $216 CAD/ac | + unlimited applications · ~80 hrs on-demand agronomist (contractor pool) |
Modeled Canada ARPU
$122/ac/yr
Modeled on 50/30/20 mix Standard/Premium/Empresarial · 250 ac avg specialty-crop customer
CAC target
≤ $400 / customer
Founding-100 trade-show conversion · drops to $250 by Y2 via referral compounding
Payback
< 6 mo (modeled)
Modeled <6 month payback if Y1 pilot savings land in target range; to validate at White Church Farm
White Church Farm · what the math looks like
On a 400-acre Ontario specialty-crop farm, OMAFRA, OPACA, and the MDPI 2025 meta-analysis suggest combined input savings and yield gains in the $80–120/acre range. That's the order of magnitude we're targeting in the Y1 pilot — to be measured, not asserted.
Sources: OMAFRA Publication 60 Field Crop Budgets 2025, Organic Council of Ontario COP Model 2020, OPACA Custom Rate Survey 2024, MDPI Sustainability 2025 meta-analysis (85 studies, 1,472 farm observations).
Launch plan · Southwestern Ontario
Trade-show first. Acreage radius from Hamilton.
We measure traction in acres under management, not farm logos. ~1,500 acres of the right operators clears Y1 unit economics — a few large Ontario specialty-crop growers beats hundreds of small flag-plants. Y1 marketing leans on trade-show presence and direct relationships in a 50-mile radius from Hamilton — concentrated density before geographic spread.
- Phase 1 · Months 1–650-mile radius
Niagara · Hamilton-Wentworth · Haldimand · Brant. Outdoor Farm Show launch (Sept 2026), founding-100 promo $48/ac/yr locked 3 yrs.
- Phase 2 · Months 7–12100-mile radius
Norfolk · Oxford · KW corridor · GTA fringe. Royal Winter Fair, Ontario Fruit & Vegetable Convention. Direct mail v2 + referral compounding.
- Phase 3 · Year 2150-mile radius
Holland Marsh · Leamington greenhouse cluster · western Ontario. National exposure via FCC AgriTrade. Community ambassador program kicks in.
Launch plan diagram · Mockup 5 of 5
Y1 planning assumption — target funnel: 30 territory contacts → 8 demos → 4 paid pilots → 1,000 ac under management → 6,250 ac by Y1 close
Where we are
Where we are · what's next
We're working toward an 18-month runway funded by a mix of non-dilutive grants and a modest pre-seed round. Below is what's landed, what's pending, and what we're still figuring out — in plain language.
What's landed
- ITESO partnership confirmed across three working tracks
- White Church Farm pilot locked (400+ ac, Haldimand County)
- Team in place: Sebastián (Hamilton), Mubeen (Toronto), Víctor (Guadalajara)
- CultivOS México S.A. de C.V. incorporating
What's in motion
- FODECIJAL 2026 application (Jalisco state R&D fund)
- Impulsora de Innovación México seed co-investment track
- NRC-IRAP advisor conversations (Canadian R&D)
- CultivOS Canada Inc. incorporation
- Cerebro v1 in-field validation
What we're still working out
- Series A timing depends on Y1 acreage traction, not a fixed calendar date
- Exit pathway: we know what kind of company we want to build more clearly than we know what its exit looks like, and we'd rather not pretend otherwise on a public page
Non-dilutive funding stack we're working through
- 🇲🇽FODECIJAL 2026 (Modalidad C / Reto II.I)
- 🇲🇽Impulsora de Innovación México
- 🇨🇦NRC-IRAP (clean tech stream)
- 🇨🇦CAAIN Smart Farms
- 🇨🇦NSERC Alliance (requires university PI)
- 🇨🇦SR&ED tax credit (35%+ refundable on eligible R&D spend; not committed capital)
What we're looking for
- Capital that's patient enough to let unit economics prove themselves on real farms before scaling acquisition spend
- Academic partners — we have ITESO confirmed; we're open to Canadian university PIs (McMaster, Guelph, Waterloo, others) for NSERC Alliance
- Operators who've taken vertical SaaS or agtech from pre-revenue to first scale — the kind of person who'll tell us we're wrong about something specific
Team · founders
Three founders. Two countries. One bilingual operating system.
CEO & Product
Sebastián Sánchez García
Hamilton, ON · dual citizen MX / CA PR
- 16 years in food production — field operations to commercial kitchen systems
- UX-first farmer technology · operational workflow depth · adoption-barrier instinct
- Connects agricultural reality to product clarity
CTO
Mubeen Zulfiqar
Toronto, ON
- MMath Computer Science · University of Waterloo (Buhr Programming Languages group)
- 7 publications · Boutaba networking group · CNSM 2019 Best Paper Award
- Director, DevGate Canada · ships infrastructure systems prototype to production
Director, Mexico Operations
Víctor Hernández Quintana
Guadalajara, MX
- Former CONAGUA infrastructure builder · public-sector execution track record
- Operates 5-state agricultural logistics network across western Mexico
- Pursuing AFAC RPAS pilot certification · grounds Mexican field ops in local relationships
Anchor pilot: White Church Farm · Haldimand County, ON · 400+ ac · verbal commitment from the farm manager, written agreement to follow. Sebastián is the Montours family's private chef and crop advisor (5 years). ITESO + PLAi confirmed. CultivOS México S.A. de C.V. incorporating.
Let's talk
Built in Mexico. Open to investors, academic partners, and operator mentors.
30 minutes. We walk you through the pilots, the numbers, and the gaps where your experience moves the needle most.